Rick Potts

Head of Formulation, Research, and Development

Rick Potts is an industry leader in natural health and natural product development. Serving as Irie’s lead in Research and Development, Rick has been in the clean health field for 25 years as a Chiropractic Doctor and Nutritional Therapist and is a foremost expert on the biochemical pathways associated with cannabinoid reception in the body. With extensive entrepreneurial experience, and a history creating many of the most successful products currently on the market for multiple cannabis and natural health brands, Rick and his team continue to bring cutting edge science to the Freedom Leaf product line.

Meet Our Leadership Team

As a thought leader in plant-based care, we believe it is our responsibility to educate consumers and health practitioners, advance research and knowledge and to accelerate the cultural shift to clean health

Chief Executive Officer and Co-Founder

Executive Vice President

Chief Financial Officer

Vice President of Communication and Advocacy

Chief Marketing Officer

Director of Technology

Chairman of the Board

Board Member


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Board Member

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