Richard Cowan


Richard Cowan is an icon in leading the fight for access to plant-based care and health alternatives for over 30 years. A Yale graduate and lifetime activist, he co-founded Freedom Leaf Inc. to bring the best of plant-based care to the people who need it most. Starting with the 1972 breakout cover article on William Buckley’s National Review, Cowan galvanized conservative support to end cannabis prohibition. Richard also served as the Executive Director of NORML, the nation’s long standing leader in cannabis advocacy. Cowan remains a seminal voice for fair access and regulation in the industry and well-regarded by leaders in business, academia and politics. He remains on NORML’s board of notable academics, along with Nobel Laureate Kary Mullis Ph.D, co-producer of Cosmos Ann Druyan (with her husband, Carl Sagan), The Cato Institute’s David Boaz, and others.

Meet Our Leadership Team

As a thought leader in plant-based care, we believe it is our responsibility to educate consumers and health practitioners, advance research and knowledge and to accelerate the cultural shift to clean health

Chief Executive Officer and Co-Founder

Executive Vice President

Chief Financial Officer

Vice President of Communication and Advocacy

Head of Formulation, Research, and Development

Chief Marketing Officer

Director of Technology

Chairman of the Board

Board Member

Board Member

Board Member

Explore Our Premium
Botanical Solutions


Learn More About
Hemp CBD Health

Learn More

Be a Part of the Future of
Clean Health

Learn More